Pro Hunter x Armada Music - Classics Are Timeless
Pro Hunter, the trailblazing luxury customisation watch brand, has joined forces with Armada Music, the largest independent dance record label in the world, to commemorate the 20th anniversary of Armada Music by creating a collaborative limited edition watch. The collaboration marks a milestone in both industries, blending the art of horology customisation and the power of music to create a limited edition collection of ten exceptional timepieces.
The Pro Hunter x Armada Music collection pays homage to the concept of time passing and our collective place in it; the past, present and future. The collaboration honours Armada Music’s journey over two decades and marks this historic point in the brand’s history.
Each customised 41mm Rolex Submariner Ref. 124060 boasts a striking stealth, matt black DLC coating, a sandblasted matt bezel insert with a blue triangle The black shiny dial features 'SUBMARINER' in Armada Blue, while the sweeping hand, also in Armada Blue, proudly displays the logo of the legendary record label on the arrow. The colour scheme is reminiscent of Armada Music’s three offices across the globe, where the dance music label has made momentous achievements over the past 20 years. These exquisitely crafted timepieces are individually numbered and come with a bespoke custom caseback.
Inspired by the pulsating rhythm of a bass line and the vibrant ambiance of an electric cobalt strobe light in a nightclub, the design details of the Pro Hunter x Armada Submariner collaboration capture the essence of Armada Music's energy and legacy.
Nikita Choraria, Creative Director of Pro Hunter, shared her excitement about the collaboration, saying, "Working with Maykel Piron and the Armada Music team on this special collection has been an incredible experience. We aimed to create timepieces that encapsulate the essence of the brand and celebrate Armada's remarkable journey over the past 20 years. The Pro Hunter x Armada collection merges craftsmanship and creativity, and embodies the contributions of Armada as the biggest player in the electronic music scene, resulting in truly unique watches that resonate with music enthusiasts and watch collectors alike."
Maykel Piron, co-founder of Armada Music, expressed his enthusiasm for the collaboration, stating, "Armada Music has always been driven by innovation and pushing boundaries, and partnering with Pro Hunter perfectly aligns with our ethos. We've come so far as a company and a team, and the partnership is a symbol of that journey and the new path we're venturing on. We are thrilled to celebrate our 20th anniversary with these exceptional timepieces, which reflect the passion and dedication to an elevated human experience that both Pro Hunter and Armada Music share. These watches serve as a symbol of our collective love for music and the timeless memories it creates. Now the owners of these watches can carry a piece of Armada Music with them."
Each of the ten watches within the collaboration is displayed in a unique, matt black DLC presentation box lined in the signature Armada blue suede, complete with link pouch, dust cloth and wallet. Armada Music, co-founded by Maykel Piron, Armin van Buuren and David Lewis, has become one of the most influential record labels in the industry. With a roster of globally recognized artists and a commitment to nurturing talent, Armada Music has been at the forefront of electronic dance music for two decades.
The collaboration was initiated after a conversation between Maykel Piron, co-founder of Armada Music, and Nikita Choraria, Creative Director of Pro Hunter. Their brands share a mutual appreciation of legacy, marking historic moments, and the concept of time passing. This partnership honours Armada Music’s momentous 20th anniversary and two decades of championing dance music.
Eight of the ten limited edition Pro Hunter x Armada Submariner watches have already been pre-sold, indicating the anticipation and demand for this remarkable collaboration. The remaining two timepieces are available for purchase exclusively through the Pro Hunter website.
