10 years of Armada - by Maykel Piron
10 years. A decade. Countless highlights and great memories come to mind reflecting upon the past decennium of Armada Music. This year, we’ve got all reason to celebrate and I’m incredibly proud that our company has come this far. It has taken us hard work and lots of creativity to be where we are today. Here we are, at the start of 2013, and I’d like to make a toast to you – our music fans.
In June 2003, Armada Music kicked off with Motorcycle’s ‘As The Rush Comes’, a song that has grown out to be one of EDM’s biggest classics. Many more ‘future classics’ have followed, and we’re proud to be working with talented artists such as Markus Schulz, Chicane, Max Graham, Antillas, Paul Oakenfold, W&W, Dash Berlin, Gabriel & Dresden, Mischa Daniels, John O’Callaghan, Aly & Fila, Paul van Dyk, Roger Shah and many more. We represent nearly 30 record labels. Some of them have recently launched, such as W&W’s Mainstage label and our Trice Recordings imprint. Others have been part of dance music industry for years, such as Paul Oakenfold’s legendary Perfecto Records.
With the EDM scene growing bigger than ever, exploding in the United States and many other countries across the globe, we’re constantly stretching borders. Throughout the years, Armada Music has grown and we got more experienced with online exploitation and promotion. We’ve had our focus on digital sales and online promotion from day one and that has always been our biggest plus. We follow social media and invest time and effort into creating our own Armada community. Armada Music changes along with the ever evolving music industry, as we’re always trying to improve, finding new opportunities and developing our business. That’s why I think we’re not even close to where we want to be. But it’s fantastic to be voted ‘Best Global Dance Label’ at the International Dance Music Awards for 4 years running.
In 2013, our anniversary year, we continue to build the careers of those artists that we’re working with. We’ll release the artist albums of Armin van Buuren, BT, Christian Burns, Mischa Daniels, Aly & Fila, Antillas and many more. Compilations by among others John O’Callaghan, Orjan Nilsen, Armin van Buuren, Chicane, Gabriel & Dresden. We keep our eyes and ears open to new talents and support the artists we strongly believe in.
I’d like to wish each and every one of you a happy, healthy and music-minded 2013! I hope you’ll enjoy our music and Armada Nights for many more years to come.
- Maykel Piron
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