After a short period on ice, the label has returned, stronger than ever and armed with a whole host of new tracks and artists. It’s ready to enter the next chapter of its history through a strategic partnership with label Armada Music.
Subliminal is famously led by international DJ Erick Morillo, a master of promotion who through his larger than life personality and his passion for dance music has propelled the label ever forward.
Erick is truly unique. As a DJ, producer and chief A&R of his own label. His philosophy is simple; he picks up the records that he knows will cause seismic reactions on his dance floors. “It’s all about signing records that I would play and that would have a big effect on the crowd anywhere in the world”.