Despite the fact everyone knows Juicy M since 2013 after releasing her first mixing video on 4 CDJs and her first bootleg on Major Lazer's 'Bumaye', she started DJing way back in 2007 playing hip hop on real vinyls put on real wheels of steel with her fellow DJs Snake, Sub Zero and Cut Killer. And you can clearly hear hip hop influence in her sets now, this strictly-dance maximum-energy live-mashuping half-track mixing. It's something she brought to the scene and you can hate it or love it, but you will never stay unconcerned.
The main challenge of electronic dance music era in her career is obviously music production. Started from the scratch without any support from big labels or publishers she managed to open her own record label JUMMP Records and did few collaboration tracks with young producers like she is. JUMMP Records became starting platform for young talents like Angemi, JuicyTraxx, JapaRoll etc. Luckily it also helped Juicy M herself to get noticed by one of the biggest shark in EDM ocean Armada Music with whom she signed worldwide deal. The first track called 'Skies' and featuring awesome vocals from ENDEMIX is just released last month.
She began her DJ career in 2007 as a resident DJ in fashionable nightclubs like Orangerea Supper Club, Patipa, and Matrix in Ukraine. The following year, she was the headlining act of the Fashion TV tour. Having participated in the DMC World Eliminations in Ukraine and World Technical DJ Championship in Dubai, she was named “Best Female DJ of the Year” at the 2010 ProDJ Awards in Ukraine. In 2011-2012, she ahd her first international gigs in Europe and Asia as a hip hop and R&B DJ. She opened for Black Eyed Peas, Backstreet Boys, Afrojack, Jay Sean, Skrillex, and others.
In June 2013, she started a weekly podcast called "JuicyLand", which is broadcast in 11 countries. In September 2013, Juicy M hit Billboard's Next Big Sound chart. In 2014, she founded her own label, JUMMP Records and released her first single titles “Samurai” together with German producer Ton! Dyson on June 12, which peaked at number 32 on the Beatport chart.