Armada Music Receives ‘Beatport 2007 Gold Label Award’February 26th, 2008
Armada Music Receives ‘Beatport 2007 Gold Label Award’
Amsterdam – 25th of February 2008.
Times change rapidly technology wise. Not even that long ago people went down to local record stores to buy their favorite music on vinyl. Right after that CD took over the whole market and if you take a look nowadays, for an example in the subway or bus, you will see that almost everybody is listening to music on their iPod of a different MP3 device. Consumers are getting more and more used to shop music from their home, simply just to logon to the internet and buy the tracks whenever they want, wherever they want.
Most Disc jockeys have switched from vinyl to CD`s or Laptop performances as well. The advantages of burning tracks on the road, the weight of the vinyl cases and the advanced technology of CD Players, have made the choice to turn to the digital market easy. One of the most popular, and biggest, Dance music orientated Online shops is Beatport.com, whom just celebrated their 4th birthday with a huge festival in Berlin, Germany.
Armada Music has been focusing on digital portals earlier then average record labels. This is why the catalogue, which holds over 19 labels as we speak, is available on almost every Downloads shop around the world. Last year Armada Music opened their own Download store as well, www.armadadownloads.com, where the focus is on offering music lovers exclusive upfront tracks as well as catalogues of other labels besides Armada Music themselves, to make sure the store is complete so customers can buy all the music that they would like to have.
On the 22nd of February Armada received a fantastic award from Beatport. Ronny Krieger (Content Director Beatport Europa) and Gustaff Spar (Labelmanager Benelux & Scandinavia Beatport) flew in to Amsterdam to hand over the ‘Beatport 2007 Gold Label Award’, which means that in the year 2007 Armada Music sold more than 50.000 downloads on Beatport. With this great amount of sales, Armada Music has settled herself in the Top 10 best selling labels worldwide on Beatport.com.