Maykel Piron – Managing Director/Co-Owner Armada Music
Maykel Piron is one of the three founders and the driving force behind Armada Music. Having been in the music industry for nearly 20 years (and serving as the CEO and Managing Director of Armada Music since 2003), Maykel is one of the masterminds of today’s electronic dance music scene.
Under his management, Armada Music was voted ‘Best Global Record Label’ five years in a row. In 2010, 2011, and 2012 — as a crown to all of his hard work — Maykel received the International Dance Music Award for ‘Best Record Label Promoter or Exec In-House’, and he was once again nominated for the award in 2014. In early 2012, Piron was awarded with a ‘Feather’ — a prize for persons within the Dutch music industry that have made an extraordinary contribution to Dutch music. Maykel Piron is the youngest person to have ever received this prestigious award. 2014 also saw a record number of IDMA nominations for Armada, which was nominated for 22 awards and brought home 10. The independent Armada release ‘This Is What It Feels Like’ from Armin van Buuren was also nominated for a Grammy in 2014, and was the only Dutch release nominated.
Piron started his career working for a DJ promotion service, after which he joined Purple Eye Productions. For Purple Eye, he released records by the likes of Ferry Corsten, Marco V, and Armin van Buuren. Warner Music Benelux asked Maykel to set up a dance division in 1999, making him the A&R manager of three Warner labels for three and a half years. In 2003 it was time for a new challenge, so Maykel and his business partners David Lewis and Armin van Buuren set up Armada Music. The label has, in the 10 years of its existence, grown into a haven for the lovers of trance, house, techno, progressive and recently, deep house as well with promising new sub-labels. The day-to-day business of the label is handled by Piron, who also manages successful artists such as Armin van Buuren.
Cloud 9 Music was set up in 2004, with Raymond van Vliet as the Managing Director and a co-founding member. Maykel is a co-founder and member of the board of this music company, which specializes in music publishing, compilations, and artist development. Cloud 9 represents a variety of music styles, ranging from dance to pop, and children’s music to hip hop. Cloud 9 Music started a joint venture with Hot Streak Music, a company that operates in the areas of music publishing, copyright ownership, artist management, and entertainment product distribution.
Maykel Piron on the swift growth of Armada Music: “It’s all very well-thought-out; there has always been a strategy. I’m never afraid to grow or think too big, because you base the decision on whether ‘we can handle this’ or ‘we can’t handle this’. With the right people and team, you can. Armada Music changes along with the ever-evolving music industry, as we’re always trying to improve, find new opportunities and develop our business.”
Maykel Piron on Twitter.
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